Google Ads and Meta Ads to Reach Brazilians Living in the United States

How can a business expand customer acquisition in a geographically distant market with specific needs and varying levels of familiarity with its services?

This was the challenge for a company specializing in digital certification and services for Brazilians living in the United States.

Communication needed to consider both people already searching for specific solutions and potential customers still identifying their needs.

The strategy presented for this project combined Google Ads and Meta Ads, considering each platform’s role in the purchasing journey.

On Google Search, search intent helps identify existing demand. On Meta platforms, different messages and approaches can increase contact with relevant audiences.

Planning also considered geographic targeting, communication suited to Brazilians abroad and conversion monitoring.

The operation was structured around campaign development, analysis of available indicators and investment optimization.

Reviewing channels, audiences and conversions together helped guide resource allocation and further testing.

The reported project indicators show a 1,800% increase in revenue and a 114% increase in conversions in the comparison tracked by the operation.

These results reflect the change recorded in this specific business context. Because the reporting period and comparison baseline are not available in this public presentation, the percentages should be interpreted with that limitation.

Revenue growth does not mean profit. Conversions do not necessarily represent acquired customers.

International acquisition projects require attention to location, audience behavior and purchase intent. Aligning channels with business goals helps organize media decisions.

Explore paid media management.

+1,800% in revenue; +114% in conversions.