Leads to Growth is a marketing consulting firm specializing in paid media management across major digital channels. We serve businesses internationally, primarily in Brazil and the United States, aligning strategy, execution and performance analysis with each client’s business goals.
Business context, priorities and a clear direction.
Channels, technology and data working together.
Measure, learn and improve with purpose.
A connected view of positioning, acquisition, conversion and measurement.
Every business has different priorities, resources and opportunities. We start by understanding the commercial context, objectives and conditions for execution. From this assessment, we identify suitable strategies and channels.
Google Ads and Meta Ads campaigns focused on business opportunities, investment control and results analysis.
Explore serviceClear priorities for better marketing decisions.
Explore serviceTurn objectives into practical channel and execution priorities.
Explore serviceBuild organic visibility with useful content and a sound structure.
Explore serviceReliable signals for acquisition and conversion decisions.
Explore serviceConnect workflows and reduce repetitive work with clear controls.
Explore serviceEach step informs the next, with space to learn and adjust.
Understand the business, the audience and the starting point.
Define objectives, priorities, channels and success criteria.
Put the agreed plan into practice with clear responsibilities.
Check the signals and understand their commercial meaning.
Test hypotheses and refine what needs to improve.
Consider the next investment based on evidence and capacity.
A campaign can generate many contacts and few customers. A channel may show strong metrics without supporting company priorities. We consider these differences to guide investment, communication and acquisition decisions in the context of each business.
Get to know LeadsYour objectives and audience guide where to invest.
Understand what each signal represents in the sales journey.
Scope, responsibilities and priorities defined together.
Explore how Leads approaches acquisition, performance and digital presence challenges across markets. Each project presents its context, strategic approach and available operating indicators.
A customer acquisition strategy targeting Brazilians living in the United States, combining search intent and audience-focused communication. The project reported a 1,800% increase in revenue and a 114% increase in conversions.
Read case studyPaid media campaigns focused on generating online orders for a food delivery business, using locally targeted communication and product-focused messaging. The project recorded approximately 46x attributed ROAS.
Read case studyEditorial planning and ongoing social media management for a business-focused employment law firm, with reported monthly results exceeding 38,000 post views and 700 organic interactions.
Read case studyLearn how to review older blog posts, choose what to keep or update, and handle redirects, removals, and noindex with clear criteria.
Read analysisA buyer's city and the service address can differ. See how that distinction changes campaign targeting and reporting.
Read analysisLearn how to evaluate Google Ads search terms, choose negative keywords, and review exclusions without blocking relevant searches for your business.
Read analysisTell us about your current marketing challenges. We’ll learn about your operation and discuss which opportunities deserve attention.
