Jeff Albano

Jeff Albano is an advertising professional and founder of Leads to Growth. He has 15 years of experience in advertising, including more than 10 years in digital marketing planning and paid online media. He specializes in UX design and Google Ads and provides mentoring in digital business and career development.

Articles by this author

SEO

Old blog posts: when to update, consolidate, or remove them

Learn how to review older blog posts, choose what to keep or update, and handle redirects, removals, and noindex with clear criteria.

Paid media

Google Ads location targeting: how to reach the area you serve

A buyer's city and the service address can differ. See how that distinction changes campaign targeting and reporting.

Paid media

Google Ads negative keywords: how to exclude searches with care

Learn how to evaluate Google Ads search terms, choose negative keywords, and review exclusions without blocking relevant searches for your business.

Paid media

Traffic or Leads in Meta Ads: how to choose your campaign objective

Learn when to use Traffic or Leads in Meta Ads, how to align objectives and measurement, and what to check before investing in campaigns.

Strategy

How to repurpose a webinar into B2B content without losing context

Learn to turn webinars into B2B videos, carousels and articles while preserving context, checking information and evaluating production effort.

SEO

Internal linking: how to connect your blog to service pages

Learn to map internal links between articles and service pages, choose useful destinations and measure navigation without mistaking clicks for outcomes.

Paid media

Meta Ads instant forms or landing pages: how should you choose?

Compare Meta Ads instant forms and landing pages by offer, user experience, lead quality and measurement to choose the right destination for your ads.

Strategy

How to turn customer questions into B2B content topics

Learn how to collect, validate and prioritize customer questions to create useful B2B content topics connected with your company’s marketing goals.

SEO

Technical SEO or content: where should your company invest first?

Learn how to choose between technical SEO and content using indexing, intent, impact and effort criteria to prioritize your company’s investment.

Paid media

Should you bid on your own brand in Google Ads?

Learn when to bid on your own brand in Google Ads, how to measure organic cannibalization and which criteria to review before pausing the campaign.

Strategy

Blog or social media: where should your company invest in content?

Compare blogs and social media by objective, useful life, production, distribution and measurement to decide where your company should invest.

SEO

How long does SEO take? How to plan and measure progress

Learn why SEO has no universal timeline and how to track indexing, search visibility, traffic and business opportunities without relying on promises.

Paid media

How to test Meta Ads creatives on a limited budget

Plan Meta Ads creative tests with clear hypotheses, realistic budgets and useful metrics. Learn how to evaluate results without premature conclusions.

Paid media

How much does paid media management cost, and how do you know if it is worth the investment?

Learn how much paid media management costs, the difference between management fees and ad spend, and how to determine whether PPC is worth the investment.

Paid media

Google Ads is becoming increasingly automated. What still requires human strategy?

Google Ads automates bidding, targeting and creative with AI. Learn which decisions still require human strategy to drive business results.

SEO

SEO in the age of artificial intelligence: what has actually changed

Learn how AI Overviews, AI Mode and AI search are changing SEO, what still matters and how to prepare your website for search engines and AI systems.

Analytics

GA4 or Google Ads: How to Track Conversions Correctly

Learn when to track conversions with GA4, Google Ads, or both, and how to structure events, tags, and goals without double-counting results.

Paid media

Does a low CPC mean an efficient campaign?

A low CPC does not always mean strong performance. Learn how to evaluate CPC alongside conversion rate, CPA, CAC and lead quality.