Analytics
How to identify duplicate conversions in Google Ads
Learn how to identify duplicate Google Ads conversions, audit GA4 and GTM, and prevent leads or sales from being counted more than once.
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Practical analysis of paid media, SEO, analytics and marketing strategy.
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Analytics
GA4 or Google Ads: How to Track Conversions Correctly
Learn when to track conversions with GA4, Google Ads, or both, and how to structure events, tags, and goals without double-counting results.
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