Insights for better marketing decisions

Practical analysis of paid media, SEO, analytics and marketing strategy.

Recent analysis

Paid media

How to test Meta Ads creatives on a limited budget

Plan Meta Ads creative tests with clear hypotheses, realistic budgets and useful metrics. Learn how to evaluate results without premature conclusions.

Paid media

How much does paid media management cost, and how do you know if it is worth the investment?

Learn how much paid media management costs, the difference between management fees and ad spend, and how to determine whether PPC is worth the investment.

Paid media

Google Ads is becoming increasingly automated. What still requires human strategy?

Google Ads automates bidding, targeting and creative with AI. Learn which decisions still require human strategy to drive business results.

Paid media

How much should a company spend on paid media?

Learn how to determine your paid media budget for Google Ads, Meta Ads and other platforms based on CAC, conversion rates and growth goals.

Analytics

How to identify duplicate conversions in Google Ads

Learn how to identify duplicate Google Ads conversions, audit GA4 and GTM, and prevent leads or sales from being counted more than once.

SEO

SEO in the age of artificial intelligence: what has actually changed

Learn how AI Overviews, AI Mode and AI search are changing SEO, what still matters and how to prepare your website for search engines and AI systems.

YOUR NEXT DECISION

Let’s understand where your marketing can go.

Share your context, priorities and challenges. We’ll start there.

Request an assessment