Analytics
GA4 or Google Ads: How to Track Conversions Correctly
Learn when to track conversions with GA4, Google Ads, or both, and how to structure events, tags, and goals without double-counting results.
Read analysisInsights for better marketing decisions
Practical analysis of paid media, SEO, analytics and marketing strategy.
Recent analysis
Paid media
Does a low CPC mean an efficient campaign?
A low CPC does not always mean strong performance. Learn how to evaluate CPC alongside conversion rate, CPA, CAC and lead quality.
Read analysisYOUR NEXT DECISION
Request an assessmentLet’s understand where your marketing can go.
Share your context, priorities and challenges. We’ll start there.